BESTOV Mid-Summer 09: Ad Campaign

I feel the need for a mid-summer BESTOV award show. I pick the categories, nominees and winners. The academy and I work hard deciding who to honor and believe me, it's a HUGE honor. So with that said.... the award for Best Ad Campaign goes to Dos Equis' Most Interesting Man in the World. Clearly influenced by the Bill Brasky, Chuck Norris facts phenomenon yet it somehow feels fresh. The best part is that he says he doesn't always drink beer but when he does.... That honest subtlety makes the whole thing work. They have a whole web component that is pretty fun as well. http://staythirstymyfriends.com Cheers, Dos Equis. Well done. Your blue ribbon is in the mail.